Guy Raz dives into the stories behind some of the world’s best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.
So—no joke: two guys really do walk into a bar. While sharing a few drinks on a winter night in New York City, best friends Michael Kirban and Ira Liran met two young women from Brazil. That chance encounter eventually led to a business idea: to sell Brazilian coconut water in the US, as an alternative to Gatorade. In 2004, Michael and Ira launched Vita Coco, only to discover that another startup—Zico—was selling a nearly identical product. The two companies went to war, using the time-honored tools of corporate sabotage, but eventually Vita Coco emerged as the top selling coconut-water in the U.S.
Hello Sunshine—a production company founded by Reese Witherspoon—has created TV shows Little Fires Everywhere, The Morning Show, and Big Little Lies. Fresh off 18 Emmy nominations, Hello Sunshine's CEO Sarah Harden and Head of Television & Film Lauren Neustadter are hopeful they will find a way to begin filming again safely, despite COVID-19's impact on Hollywood this year. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.