Growing up in New Jersey in the 1980's and 90's, Gary Vaynerchuk honed his business skills trading baseball cards and selling wine at his dad's liquor store.
He discovered the potential of Youtube early on and launched Wine Library TV, an unfiltered, in-your-face wine review series that boosted the family business and branded Gary as an early social-media guru. From there, his marketing career exploded, and suddenly Gary Vee seemed to be everywhere: consulting, speaking, vlogging, tweeting, and publishing best-selling books, all while growing what is now a sprawling media company, VaynerX.
His energy can be exhausting and his critics think he's full of it, but Gary shrugs them off; he credits much of his success to his immigrant upbringing and his parents' strong work ethic.
1:30 - Intro
5:00 - Gary’s childhood
7:25 - Gary’s father opens his own liquor store
9:30 - Gary in school
11:43 - Gary starts working at the liquor store
13:48 - Selling baseball cards
17:00 - Coming up with Winelibrary.com
20:58 - Promoting Winelibrary
26:02 - Growing quickly
30:16 - Launching the YouTube channel
37:40 - Learning about social media
46:00 - Starting Vaynermedia
50:16 - Writing books
52:18 - Founding Rezi
54:45 - Starting an NFT project
59:17 - Wanting to own the Jets
60:45 - Responding to hate & fame
66:55 - Criticism of hustle culture
68:58 - Luck vs. hard work
Tim Ferriss - The 4-Hour Work Week
Richard Branson - How I Built This